Keyword Cannibalization Checker Tool
Identify and fix competing pages on your website that target the same keywords
Performing SERP analysis... This may take a moment.
Keyword Cannibalization Analysis
We searched Google for pages on your site that might be targeting the same keyword:
Potentially competing URLs found:
| URL | Page Title | SERP Position |
|---|
We searched for pages with the keyword in the URL path, which often indicates intentional optimization:
URLs with keyword in path:
Based on our analysis, we recommend selecting one of these pages as your primary page for the keyword "":
| URL | Current Position | Recommendation |
|---|
Follow these steps to resolve the keyword cannibalization issue:
- Consolidate content: Merge valuable content from secondary pages to your primary page.
- Set up redirects: Create 301 redirects from secondary pages to the primary page using this format:
- Update internal links: Use this search to find internal links to secondary pages:
- Monitor rankings: After implementing changes, check your rankings again in 2-4 weeks to confirm the issue is resolved.
What is Keyword Cannibalization?
Keyword cannibalization occurs when multiple pages on your website target the same keyword or search intent. This forces your own pages to compete against each other in search engine rankings, often resulting in:
- Lower overall rankings for both pages
- Divided link equity and authority
- Confused search engines that don't know which page to prioritize
- Wasted crawl budget on duplicate content
- Lower conversion rates due to users landing on less-optimized pages
How Our Keyword Cannibalization Checker Works
Our tool uses advanced SERP analysis techniques to identify potential cannibalization issues on your website:
- Step 1: We analyze Google search results for queries like
site:yourdomain.com "keyword"to find pages on your domain containing your target keyword.Step 2: We look for pages with the keyword in the URL usingsite:yourdomain.com inurl:keywordto identify intentionally optimized pages. - Step 3: We assess which pages appear in Google search results for your target keyword and their positions.
- Step 4: We analyze content overlap, internal linking patterns, and ranking signals to determine the severity of cannibalization.
- Step 5: We provide actionable recommendations to resolve the issue, including which page to keep and how to handle secondary pages.
Why Fixing Keyword Cannibalization Matters
Addressing keyword cannibalization issues can lead to significant SEO improvements:
- Higher rankings for your primary page
- Improved user experience with clearer content pathways
- Better conversion rates as users land on your most optimized page
- More efficient use of your site's crawl budget
- Clearer signals to search engines about your most important content
Frequently Asked Questions
You likely have a keyword cannibalization issue if you notice:
- Multiple pages from your site ranking for the same keyword, but with fluctuating positions
- Your rankings for important keywords are lower than expected despite good content
- Different pages from your site appear in search results for the same query on different days
- Your site has multiple blog posts, product pages, or category pages targeting identical keywords
Our tool can help you confirm if this is happening and identify which pages are competing.
Not necessarily. The best approach depends on several factors:
- Redirect: If both pages target exactly the same keyword and user intent, combining them and setting up a 301 redirect is often the best solution.
- Reoptimize: If the pages serve different user intents but use similar keywords, reoptimize each page to target more specific, unique keywords.
- Canonicalize: For pages that must exist separately (like similar product variations), use canonical tags to tell search engines which is the primary page.
- Noindex: For supporting content that shouldn't rank but provides value to users, consider adding a noindex tag.
Our recommendations tab provides guidance on the best approach for your specific situation.
Yes, keyword cannibalization can affect any website type, but some are more susceptible:
- E-commerce sites: With multiple product, category, and blog pages often targeting similar keywords
- Large blogs: That publish frequently about similar topics without a clear content strategy
- Sites that have grown over time: Without periodic content audits or consolidation strategies
- Sites after rebranding/redesign: Where old and new versions of pages may coexist
Even small websites can experience cannibalization issues if they create multiple pieces of content targeting the exact same keywords.
The timeline for seeing results after fixing keyword cannibalization varies:
- Google typically processes 301 redirects within a few days to a week
- Initial ranking improvements may be noticeable within 2-4 weeks
- Full ranking stabilization usually occurs within 1-3 months
- Large sites with many fixes may see a gradual improvement over several months
Factors that affect the timeline include your site's crawl frequency, the site's overall authority, and the competitiveness of the keywords in question. For best results, implement all recommended changes promptly and monitor rankings closely for at least 90 days.