E-E-A-T Calculator
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a crucial concept in Google's Search Quality Evaluator Guidelines that helps determine the quality and reliability of web content. The extra 'E' (Experience) was added to emphasize the importance of first-hand experience in content creation.
- Google uses E-E-A-T as a key factor in ranking content
- Higher E-E-A-T scores often lead to better search rankings
- Builds trust with your audience
- Improves content credibility and authority
How This Tool Helps
Our E-E-A-T Calculator helps you evaluate your website's content quality across four key dimensions:
1. Experience (30 points)
Measures your first-hand experience with the topic:
- Personal usage and real-life experience
- Visual proof through photos and videos
- Verified authorship and credentials
2. Expertise (30 points)
Evaluates your content's expertise level:
- Professional credentials and qualifications
- Quality of author bio and background
- Content depth and accuracy
3. Authoritativeness (30 points)
Assesses your industry authority:
- Quality backlinks from authoritative sources
- Social proof and media coverage
- Industry participation and recognition
4. Trustworthiness (30 points)
Measures your site's trust factors:
- HTTPS security implementation
- Transparency and contact information
- User reviews and testimonials
- Enter scores (0-10) for each criterion
- Get real-time section scores and overall E-E-A-T score
- Receive personalized recommendations for improvement
- Track your progress over time
Benefits of High E-E-A-T Scores
- Improved search engine rankings
- Higher user trust and engagement
- Better conversion rates
- Increased brand authority
- More backlink opportunities
Experience
Expertise
Authoritativeness
Trustworthiness
Understanding Your E-E-A-T Score
Score Interpretation
- 0-30: Needs significant improvement
- 31-60: Below average - requires major updates
- 61-90: Good - some areas need attention
- 91-120: Excellent - maintain current standards
Key Areas to Focus On
- Share personal experiences and case studies
- Include real photos and videos of actual usage
- Demonstrate hands-on expertise through examples
- Show before/after results when applicable
- Display relevant certifications and qualifications
- Create detailed author profiles with credentials
- Include expert interviews and guest posts
- Reference industry standards and best practices
- Build relationships with industry leaders
- Participate in industry events and conferences
- Create shareable, valuable content
- Engage with industry communities
- Implement proper security measures (HTTPS)
- Display clear contact information
- Show genuine customer reviews and testimonials
- Maintain transparent business practices
Best Practices for Improvement
- Create comprehensive, well-researched content
- Update information regularly
- Include proper citations and sources
- Use clear, professional language
- Ensure mobile responsiveness
- Optimize page load speed
- Implement proper schema markup
- Maintain clean URL structure
Regular Assessment
Use this calculator monthly to:
- Track improvements over time
- Identify areas needing attention
- Measure the impact of changes
- Maintain high content standards
E-E-A-T is not just about scoring points - it's about building genuine value for your audience. Focus on creating authentic, helpful content that demonstrates your expertise and builds trust with your readers.